Testnet

The challenge
TESTNET connects the blockchain’s most passionate builders, investors, and creators. In 2018, they needed a brand identity for their San Francisco conference, where leading technologists, experts, and institutions would discuss the future of innovation.
The solution
We created a sleek, singular brand identity from many parts—just like the blockchain, itself. These brand elements formed the logo, website, and more, seeming disparate at first glance, but coming together upon scroll.
What we did
  • Branding
  • Logo Design
  • Website
  • Collateral

A logo formed from many parts – just like the blockchain

The TESTNET logo was designed with motion in mind. What originally appears as disconnected parts turns into a fully-formed logo on scroll, mirroring the blockchain’s decentralized nature. These parts that formed the logo became brand elements that also lived on the website, in merchandise, and in collateral.

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