Founded by the leader of the #MeToo movement, H.A.B.I.T. is a corporate training program that stands for the things it helps companies better understand: Harassment, Acceptance, Bias, and Inclusion Training. Our challenge was simple: to create a brand and website for this new and important program.
The solution
Corporate training programs often feel stuffy and boring. So we brought a more modern and welcoming feel to H.A.B.I.T. while still retaining a serious, educational atmosphere. From there, we designed a custom website that helps educate corporations on how H.A.B.I.T. can help them, and inclusion training as a whole.
What we did
Branding
Art direction
Website
Logo Design
User Experience Design
User Interface Design
Development
Collateral
Awards
2020 Webby Awards Official Honoree
Website / Law
A training program that feels welcoming
From pastel colors to a trustworthy tone, We developed the H.A.B.I.T. brand identity and voice to feel both welcoming and educational.
An approachable, educational site
From playful animations to eye-opening facts, we provided much-needed education on Harassment, Acceptance, Bias, and Inclusion in an accessible and unashamed atmosphere.
Our site was an Official Honoree at the 2020 Webby Awards