Myriad Women's Health
The challenge
In 2018, Myriad Genetics acquired Counsyl, a genetic testing startup, and created a new company known as Myriad Women’s Health. Their goal was to twofold: to build a new brand, and raise awareness of genetic testing among providers and patients.
The solution
We create a brand that speaks to the confidence that genetic insights give both women and their doctors. From showing patients looking towards the future to speaking to genetic insights as a powerful tool for health, our campaign helped women and doctors alike understand the power of genetics.
The numbers
2
Shoot Days
8
Models
18
Total Ads
18
Unique messages
Photos of patients confidently looking to the future
A campaign about the power of knowing
When it comes to health, knowledge is power. And our genetics can give us more knowledge than ever before. That was the strategic thought that guided our campaign as we spoke of all genetics could do – from helping women plan a family, to stopping cancer before it starts.
Guidelines that outlined everything
Every brand and campaign need a set of guidelines. We designed ours to be easy to follow. This thorough document featured clearly established rules for photography, fonts, colors, brand elements, voice, and more, ensuring consistency across all communications.
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