Myriad Genetics
The challenge
In 2021, we became the creative agency of record for Myriad Genetics. As a healthcare giant, they needed a partner who could provide them with ongoing creative support to meet their annual goals – from creating campaigns to producing 1-pagers.
The solution
We’ve been helping Myriad Genetics with their ongoing marketing needs – from developing UVPs and patient-facing campaigns, to designing brochures and 1-pagers. In doing so, we’ve helped them activate new branding and messaging that resonates with both patients and providers.
The numbers
4
Business Units
16
Videos
110
Total Projects
276
Total Ads
Awards
2022 Telly Awards – Gold Winner
Use of Music
2022 Telly Awards - Bronze Winner
Health & Wellness
2022 Telly Awards - Bronze Winner
Diversity & Inclusion
2022 AVA Digital Awards – Gold Winner
Original Music
An anthem about the answers within each of us
One of our first projects was an anthem video on the power of genetics. Shown at Myriad Genetics’ 2021 Investor Day, it highlighted all that our DNA can do, and galvanized both internal and external audiences.
A creative campaign on the power of genetic insights
A campaign on the faces of innovation
In 2022, Fast Company honored Myriad Genetics as one of the World’s Most Innovative Companies. To celebrate this huge milestone, we created a campaign called “The Faces of Innovation” that highlighted all of the people behind the scenes who helped Myriad Genetics ascend to such heights.
One team serving four business units
From Enterprise and Oncology, to Women’s Health and Myriad One, we help four different business units with their creative and marketing needs. One of our proudest moments? Our MyRisk video for Women’s Health taking home 4 honors at the Telly Awards and AVA Digital Awards.
Presentations, brochures, one-pagers, and more
We pride ourselves on doing great above-the-line work. And yet, we’d be remiss if we didn’t mention all the below-the-line, detail-oriented work we’ve done, as well. From presentations and brochures, to one-pagers and fact sheets, we’ve created dozens of materials to educate providers on genetic testing, and improve outcomes in the process.
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