Vella Women’s Pleasure Serum
The challenge
How do you launch a brand in a category that’s always been considered taboo? And how do you make that brand feel empowering, mainstream, and shareable? That was the challenge for Vella, a new women’s sexual wellness brand, as they looked to introduce their first product: Women’s Pleasure Serum.
The solution
We made Vella feel like a beauty product that belongs on display, rather than a sexual accessory to be kept in a drawer. From art direction to web design, we showed what pleasure really looks like, and celebrated desire in its many forms. After launch, Vella raised a record round of funding and started selling Women’s Pleasure Serum in Nordstrom, Saks, and Shen Beauty.
The numbers
$7m
Vella raised a record $7 million in seed funding
3
Vella started selling its product in 3 major beauty stores
$50m
Vella secured a $50 million post-money valuation
+12M
Information supporting data point
Awards
2022 Webby People’s Voice Award Winner
Website / Health + Wellness
2022 AVA Digital Platinum Winner
B2C Website
2022 Awwwards Site of the Day
Honorable Mention
Packaging featured on the Dieline 2022
Clio Cannabis Bronze winner
Website design
2022 w3 Awards Silver Winner
Health Website
2022 Communicator Award of Distinction
Use of Music for Brand Video
Packaging that feels like a beauty product you’d want to display
A photographic style, inspired by Vella’s iconic logo
To help launch Vella Women’s Pleasure Serum, we created a photo series called “For every V.” In it, we photographed models’ bodies forming Vella’s iconic “V” logo in the midst of intimate, pleasureable moments, and placed these photos everywhere from social to the website. To complete the Vella photo library, we also took product shots showing how Vella fit into women’s lives, and lifestyle shots that celebrated pleasure and intimacy.
A website that tells the whole Vella story
From UX to UI to development, we created a site that told the Vella brand and product story in much more detail, communicated a sexy, intimate feel through custom imagery and icons, and enticed women to buy.
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