The challenge
PCA Skin decided to market its professional skincare products to consumers for the first time ever. In doing so, they needed a library of lifestyle imagery that both matched their branding and showed consumers how their products worked.
The solution
We concepted and orchestrated a premium lifestyle photoshoot where we shot 40+ products in night or day studio settings. In doing this, we captured both product still lives and application shots to show how and when to use which products, and created a branded photo library PCA Skin could use for years to come.
What we did
  • Art direction
  • Production
  • Photoshoot
  • Retouching
The numbers

37

PCA Skin Products

80

Retouched Photos

Pink geometric background image