SWAIR

The challenge
SWAIR is a new dry shampoo brand for sweaty hair, designed for women who work out. When they came to Shion, their challenge was simple: to create a brand that would stand out on the shelves – even next to beauty products that have existed for decades.
The solution
We created a modern, yet retro, brand. With a playful, hair-inspired logo and an eye-catching color palette, we designed SWAIR to be noticed and picked up in the beauty aisle.
What we did
  • Branding
  • Packaging
  • Logo Design
  • Art direction
  • Collateral

A logo that implies the product’s purpose

Packaging designed to be picked up

Unlike competing brands that make use of more neutral colors and stocky containers, we designed the SWAIR to be one of a kind. In doing so, we also turned the signature SWAIR “I” into the facade seen on the front.

Related projects

/ Vella Women's Pleasure Serum
Helping Vella destigmatize women’s sexual wellness
/ Unfold Ag
Taking Bayer’s vertical farming startup to new heights
/ PCA Skincare
Giving a professional skincare brand a makeover
/ Myriad Women's Health
Empowering women and their doctors with genetic insights
/ Vella Women's Pleasure Serum
Helping Vella destigmatize women’s sexual wellness
/ Unfold Ag
Taking Bayer’s vertical farming startup to new heights
/ PCA Skincare
Giving a professional skincare brand a makeover
/ Myriad Women's Health
Empowering women and their doctors with genetic insights

Have a project?
Let's make it great.

Get in touch
Pink geometric background image