Unfold
The challenge
In 2020, Bayer and Temasek founded Unfold – a new vertical farming startup with superior seeds and digital services. When they came to Shion, their challenge was to brand this new company so it would stand out in an agricultural sea of sameness.
The solution
Our solution was simple: present Unfold as a vibrant startup instead of just another agricultural brand. From colors and photography to an entirely new website, we helped bring an ownable, startup feel to their brand, and differentiate them from competitors.
The numbers
2
incredible partnerships forged with Bowery Farming & Sustenir
3
Industry awards
Awards
2022 Communication Arts
Photography Shortlist
2022 W3 Awards
Best In Show Winner
Best Use of Photography for Websites
2022 Communicator Award of Excellence Website Design
Visual Appeal
Creating a modern brand in a dated category
The agricultural industry isn’t known for being tech-savvy. But Unfold was shaking things up, and wanted to reflect that in their branding. When redesigning their brand, we used minimalism, modern colors, and bold graphics to convey a fresh, digital, start-up feel.
Stacking produce as a metaphor for vertical farming
Making a B2B site that felt anything but
Though Unfold mostly works in a B2B capacity, we intentionally designed their website to feel B2C by featuring the vibrant branding and photography. This strategic decision helped get the attention of partners like Bowery Farming and Sustenir, and entice them to work with Unfold.
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