Portland Sangria
The challenge
Portland Sangria is a delicious sangria that’s as fun as the city it’s from. When they came to Shion, they were a fast-growing startup in need of a brand. That’s where we came in.
The solution
We developed a new tagline and messaging, created a fresh look and feel, and produced a campaign that introduced their brand to the world. In the process, we made the product the hero, and showed that there’s something great inside each can.
We showed the good inside each can
Blueberry. Rosemary. Loganberry. Whatever it was, we didn’t just talk about the goodness inside each can. We showed it with elaborate bouquets of fruit and herbs exploding out of each can.
We got the word out everywhere thirsty people were
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