Glasswing Ventures
The challenge
Glasswing Ventures is a venture capital firm that helps startups scale up. When we worked together, they wanted to modernize their brand and website to attract new startups with a more contemporary look and feel.
The solution
We created a new brand inspired by their logo and tagline, “Where ideas take flight.” We started by deconstructing their butterfly logo to create modern, abstract wing shapes that could be used as brand elements, and redesigned the site to have a modern, editorial feel.
Creating new brand elements from the old
A fresh, new take on a legacy logo
Glasswing’s tagline is “Where ideas take flight.” Given that they wanted to modernize their branding, we deconstructed, and reconstructed, their butterfly logo to make countless wing shapes that imply flight.
A modern, editorial site
The new Glasswing site was meant to be a news and story hub. So we redesigned it from the ground up to be more editorial and intuitive, and feature stories that both investors and startups would find compelling.
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