Doughp
The challenge
Doughp makes edible, raw, delicious cookie dough for adults. Started by Kelsey Witherow after she got sober and found a love for baking, they needed a branding update that matched their homegrown, challenger brand ethos.
The solution
We created an updated identity as fun as the product itself. Inspired by Keith Haring and based on the shapes of Doughp’s cookie dough, we made patterns, elements, and more that communicated Doughp’s essence from the inside, out.
Patterns inspired by cookie dough
A recipe for new brand guidelines
We modernized Doughp’s brand guidelines and created new, easy-to-follow rules for how to use them – from colors and the logo, to patterns to and additional brand elements.
Cookie dough, meet collateral
Doughp is a brand with a quickly growing cult following. So we created totes, shirts, and more out of Doughp’s brand elements so the most passionate fans could show their love on the go.
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