31st State Skincare
The challenge
31st State is a body care brand for teenage boys. But not all teenage boys actively seek out body wash or cleaning pads. So we had to create a different website. One that targeted teenage boys and the people most often shopping for them: their moms.
The solution
We redesigned the 31st State website to appeal to both teenage boys and their moms. This meant striking a clean design, being transparent about 31st State’s ingredients, and writing in a tone that both boys and their moms would find amusing.
Clean experience. Refined interface.
Our first step was to strip down the existing UX design, and simplify. We restructured the navigation, homepage, and core product pages so that the key content was easy to find, and readily accessible. Next, we took the existing brand and UI elements and simplified them to create a clean and modern aesthetic. The minimal feel complements the clean, natural ingredients, and lets the product take center stage.
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