Strategic Workshop
Design Strategy
Brand Campaign
Art Direction & Design
Photography Production
80-Page Brand Guideline Document
Messaging Matrix
Digital Banners
Social Media Templates
Design Toolkits
Strategic Workshop
Design Strategy
Brand Campaign
Art Direction & Design
Photography Production
80-Page Brand Guideline Document
Messaging Matrix
Digital Banners
Social Media Templates
Design Toolkits
Myriad Women's Health creates human understanding through genetic testing.
Concept: Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category.
Their goal was to meet direct and indirect competition head-on, while carving out a unique position, and building greater awareness and rapport with healthcare providers and consumers.
We created a brand that rose above a sea of sameness to connect on an emotional level. Our campaign empowered women to understand their own genetics and take charge of their health.
Photography by Katie McCurdy.
Myriad Women's Health creates human understanding through genetic testing.
Concept:
Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category.
Their goal was to meet direct and indirect competition head-on, while carving out a unique position, and building greater awareness and rapport with healthcare providers and consumers.
We created a brand that rose above a sea of sameness to connect on an emotional level. Our campaign empowered women to understand their own genetics and take charge of their health.
Photography by Katie McCurdy.
Myriad Women's Health creates human understanding through genetic testing.
Concept:
Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category.
Their goal was to meet direct and indirect competition head-on, while carving out a unique position, and building greater awareness and rapport with healthcare providers and consumers.
We created a brand that rose above a sea of sameness to connect on an emotional level. Our campaign empowered women to understand their own genetics and take charge of their health.
Photography by Katie McCurdy.
Myriad Women's Health creates human understanding through genetic testing.
Concept:
Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category.
Their goal was to meet direct and indirect competition head-on, while carving out a unique position, and building greater awareness and rapport with healthcare providers and consumers.
We created a brand that rose above a sea of sameness to connect on an emotional level. Our campaign empowered women to understand their own genetics and take charge of their health.
Photography by Katie McCurdy.
Myriad Women's Health creates human understanding through genetic testing.
Concept:
Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category.
Their goal was to meet direct and indirect competition head-on, while carving out a unique position, and building greater awareness and rapport with healthcare providers and consumers.
We created a brand that rose above a sea of sameness to connect on an emotional level. Our campaign empowered women to understand their own genetics and take charge of their health.
Photography by Katie McCurdy.
HUMAN.
UNDERSTANDING.
HUMAN.
UNDERSTANDING.
HUMAN.
UNDERSTANDING.
HUMAN.
UNDERSTANDING.
HUMAN.
UNDERSTANDING.
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