Line

Strategic Workshop

Design Strategy

Brand Campaign

Art Direction & Design

Photography Production

80-Page Brand Guideline Document

Messaging Matrix

Digital Banners

Social Media Templates

Design Toolkits


Strategic Workshop

Design Strategy

Brand Campaign

Art Direction & Design

Photography Production

80-Page Brand Guideline Document

Messaging Matrix

Digital Banners

Social Media Templates

Design Toolkits


Myriad Women's Health creates human understanding through genetic testing.

Concept: Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category.

Their goal was to meet direct and indirect competition head-on, while carving out a unique position, and building greater awareness and rapport with healthcare providers and consumers.

We created a brand that rose above a sea of sameness to connect on an emotional level. Our campaign empowered women to understand their own genetics and take charge of their health.

Photography by Katie McCurdy.

Myriad Women's Health creates human understanding through genetic testing.

Concept:

Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category.

Their goal was to meet direct and indirect competition head-on, while carving out a unique position, and building greater awareness and rapport with healthcare providers and consumers.

We created a brand that rose above a sea of sameness to connect on an emotional level. Our campaign empowered women to understand their own genetics and take charge of their health.

Photography by Katie McCurdy.

Myriad Women's Health creates human understanding through genetic testing.

Concept:

Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category.

Their goal was to meet direct and indirect competition head-on, while carving out a unique position, and building greater awareness and rapport with healthcare providers and consumers.

We created a brand that rose above a sea of sameness to connect on an emotional level. Our campaign empowered women to understand their own genetics and take charge of their health.

Photography by Katie McCurdy.

Myriad Women's Health creates human understanding through genetic testing.

Concept:

Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category.

Their goal was to meet direct and indirect competition head-on, while carving out a unique position, and building greater awareness and rapport with healthcare providers and consumers.

We created a brand that rose above a sea of sameness to connect on an emotional level. Our campaign empowered women to understand their own genetics and take charge of their health.

Photography by Katie McCurdy.

Myriad Women's Health creates human understanding through genetic testing.

Concept:

Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category.

Their goal was to meet direct and indirect competition head-on, while carving out a unique position, and building greater awareness and rapport with healthcare providers and consumers.

We created a brand that rose above a sea of sameness to connect on an emotional level. Our campaign empowered women to understand their own genetics and take charge of their health.

Photography by Katie McCurdy.

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HUMAN.

UNDERSTANDING.

HUMAN.

UNDERSTANDING.

HUMAN.

UNDERSTANDING.

HUMAN.

UNDERSTANDING.

HUMAN.

UNDERSTANDING.

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Screen Shot 2020-07-20 at 3.21.49 PM
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Contact

hello@shionstudio.com

845.260.8791

Fort Greene, Brooklyn

Contact

hello@shionstudio.com

845.260.8791

Fort Greene, Brooklyn

Contact

hello@shionstudio.com

845.260.8791

Fort Greene, Brooklyn

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