Line

Website design


Brand identity

Brand guidelines

We redesigned the 31st State website to appeal to both teenage boys, and their moms.

31st State is a body care brand for teenage boys. Their products are natural, irritation free, and transparent - making them the top choice for the ones doing the shopping, the moms.

We redesigned the 31st State website to appeal to both teenage boys, and their moms.

31st State is a body care brand for teenage boys. Their products are natural, irritation free, and transparent - making them the top choice for the ones doing the shopping, the moms.

We redesigned the 31st State website to appeal to both teenage boys, and their moms.

31st State is a body care brand for teenage boys. Their products are natural, irritation free, and transparent - making them the top choice for the ones doing the shopping, the moms.

We redesigned the 31st State website to appeal to both teenage boys, and their moms.

31st State is a body care brand for teenage boys. Their products are natural, irritation free, and transparent - making them the top choice for the ones doing the shopping, the moms.

We redesigned the 31st State website to appeal to both teenage boys, and their moms.

31st State is a body care brand for teenage boys. Their products are natural, irritation free, and transparent - making them the top choice for the ones doing the shopping, the moms.

31stState_IMage01

A simple, clean user experience 


Our first step was to strip down the existing UX design, and simplify. We restructured the navigation, homepage, and core product pages so that the key content was easy to find, and readily accessible.

A simple, clean user experience 


Our first step was to strip down the existing UX design, and simplify. We restructured the navigation, homepage, and core product pages so that the key content was easy to find, and readily accessible.

31stState_Image02
31stSTate_Image03

Refined UI

 
Next, we took the existing brand and UI elements and simplified them to create a clean and modern aesthetic. The minimal feel compliments the clean, natural ingredients, and let’s the product take center stage.

Refined UI

 
Next, we took the existing brand and UI elements and simplified them to create a clean and modern aesthetic. The minimal feel compliments the clean, natural ingredients, and let’s the product take center stage.

31stState_Image04
31stState_Icons

Related projects

Group 5
Group 23
Group 22

Contact

hello@shionstudio.com

845.260.8791

Fort Greene, Brooklyn

Contact

hello@shionstudio.com

845.260.8791

Fort Greene, Brooklyn

Contact

hello@shionstudio.com

845.260.8791

Fort Greene, Brooklyn

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